We monitor media coverage on a daily basis. Once a month we pull together a newsletter of items that we think would be of interest to the European trade, including coverage on production, new product launches, peanut nutrition and allergies.
American Peanut Council
The American Peanut Council (APC) is the trade association which represents all segments of the peanut industry. Members include peanut growers, peanut shellers, brokers, peanut product manufacturers and suppliers of goods and services to the industry.
Headquartered in the metropolitan Washington, DC area, the APC monitors developments in the domestic and international markets and responds with a diverse array of domestic and international marketing, trade servicing, food safety, research and issues management programmes. The APC maintains close working relationships with government agencies, research institutions and related peanut and agricultural trade associations.
The APC serves its members by supporting the general health & welfare of the peanut industry. Our Mission Statement is to support the long-term growth of the U.S. peanut industry by service as the forum and unified voice for the ALL segments, including:
- Providing leadership in issues management
- Promoting the consumption of U.S. peanuts internationally
- Providing thought leadership, coordination and facilitation in scientific research related to production, handling and processing of peanuts
Europe is a key market for the American peanut industry and the APC has an overseas office located in the United Kingdom to maintain close relations with the trade. This office monitors technical issues and regulatory actions which could impact on the peanut trade. In cooperation with U.S. and international organisations, APC participates in discussions regarding international trade regulations in order to ensure that international standards reflect commercial practicalities.